In the past, marketers used email marketing as a clincher to close deals and nurture leads from one stage to another. It was an effective method because it gave businesses a chance to interact with their users on a more personal level. However, times have changed and so has the manner in which marketers run their campaigns. With advertising giants like Google Ads and Facebook dominating the scene, the “old dog” has become a secondary option for many online marketers. But were we too quick to question Email Marketing’s true capabilities?
Table of Contents:
- The Rise Of Social Media
- Sending Email Is No Longer Trendy.. Are You Sure?
- Reasons Behind The Revival of Email Marketing
The Rise of Social Media
When Mark Zuckerberg launched Facebook in 2004, it took the world by storm. Now, 17 years later, the company can boast more than 2.9 billion monthly active users cementing its position as king of social media platforms. More platforms have come and gone since then, but none have been able to topple Facebook from this top spot — until now. With billions of users across the globe, Facebook is one of the most popular social media platforms in the world.
Sending emails is no longer trendy.. are you sure?
Social media gurus have been claiming that traditional email marketing has been a thing of the past. They say that people hate it and that it’s ineffective. However, as many studies show, spam isn’t as dirty as we once thought — it can actually be an effective marketing tactic. Right now, your business is missing out on potential clients and revenue by ignoring the power of email marketing.
Let’s show some email marketing statistics:
- ROI 4200% – that’s right. For each dollar spent on marketing, email campaigns generate on average $42.
- An email campaign that is well targeted might increase revenue by up to 760%
- Active email accounts are more than 5.6 billion
Reasons Behind The Revival of Email Marketing
Marketing is a constant evolution. Though digital marketing changes by the day, email marketing has long been considered a mainstay of connecting with customers. However, thanks to the shifting landscape of inboxes and increased competition for attention, email marketers have had to work harder than ever to deliver campaigns that people will actually open and read. But even if it’s harder, it’s still worth the try.
Reason #1: Email Marketing will never disappear
This type of marketing will exist for as long as emails exist. It is the cornerstone of every successful mail campaign. So much so, that it has become a bit of a cliche to say so! But, in this day and age of digital business, successful email marketing campaigns are still one of the most effective tactics you can use to get leads and sell products.
Reason #2: Email is the preferred communication channel for B2B
According to Insided.com, email is the most preferred channel for business communication because people check their inbox multiple times per day. This means that using email to communicate with your customers can be an effective way to stay in touch and build relationships.
Reason #3: Building an email marketing strategy is an affordable option
The truth is that email is still an incredible channel – and it is not dying anytime soon. B2B brands the world over are the ones who recognize this, and it is for this reason that they understand the importance of keeping their subscribers content, engaged, and ready to buy. From intuitive design to real-time messaging, there are plenty of tools available that can make your email stronger than ever before.
Did you know how many free email marketing tools exist? In fact, they are many. Mailchimp will surprise you with the option to have 2,000 active subscribers and up to 10,000 email sends per month. For $0.
Reason #4: Artificial Intelligence
Even the savviest of marketers can’t tell what’s best for your customers and subscribers: email frequency, subject lines, and even the best time to send their emails. The good news is that artificial intelligence (AI) can now be used as a handy tool to identify those missing pieces of your marketing strategy. Using machine learning and advanced algorithms, AI systems can help determine the best time to send out your emails so they’ll be opened and read. Automated email marketing is no longer the future. It is a necessity today.
As we’ve seen, the importance of email marketing is undeniable. It isn’t dead and it never was, and many organizations small and large are driving excellent results with B2B email strategy and you can too. But in order to achieve success, you should remember that planning, high-quality content, and long-term commitment will be key to your success.