AI-generated content will go to the bin? Well, it might happen sooner than expected. The European Commission has urged internet titans such as Google, Facebook, and TikTok to begin identifying artificial intelligence-generated content. The request comes in anticipation of upcoming digital regulations designed to counter online disinformation. Platforms powered by AI like ChatGPT and DALL-E, which create and modify digital content, have seen increasing use, prompting the Commission to ask prominent digital firms to help users distinguish genuine information from artificial creations.
Vice President for Values and Transparency, Věra Jourová, emphasized that businesses with the capacity to spread AI-driven misinformation should employ technology to detect and flag this content conspicuously for their users.
Upcoming Regulations Push for Transparency and Protection Against Misinformation
The Digital Services Act (DSA), taking effect from August 25, mandates that major online platforms and search engines such as Meta, Twitter, and TikTok clearly mark “deep fakes,” or AI-generated or manipulated imagery, audio, and video or face severe penalties. Furthermore, the proposed Artificial Intelligence Act, set for as early as 2025, intends to extend these regulations to all entities producing AI-driven content, encompassing text as well.
Jourová also called on companies like Microsoft and Google to safeguard their services, such as Bard and Bingchat, from malicious use of generative AI. She revealed that Google CEO Sundar Pichai had informed her of his company’s development of similar protective measures.
Meanwhile, Twitter came under fire from Jourová for withdrawing from the voluntary Code of Practice on Disinformation in the run-up to the DSA’s enforcement. This decision by Twitter was seen as confrontational by the Commission.
Companies committed to the code are expected to submit detailed reports by mid-July, highlighting their efforts to curb the spread of misinformation on their platforms and plans to prevent future disinformation from generative AI.
AI-Generated Content: AI is King, King is DEAD?
Recently, I’ve been quite vocal about AI-generated content and ChatGPT’s economic influence. Such tools are excellent for optimizing workload, and I’ve been on the receiving end.
AI works, and everyone saying the opposite must be lying to themselves. It helps generate fresh ideas and reduces time spent on article outlines. But as with many helpful tools, YouTube “gurus” overhype their importance and negate any positives that come out of such applications.
Many people jump on the copywriter/content writer bandwagon and start writing articles without knowing how content WORKS.
Content Saturation Is a BIG Problem
No matter how much content you upload, you’ll end up with one problem – your potential clients have limited time. Up until two years ago, only a handful of websites came up with more than two articles per week.
Nowadays, businesses can splash 5X as much, thanks to AI-generated content from tools like ChatGPT, Jasper, Copyshark, and others. Does it please Google? So far, it does. Otherwise, that whole AI craze would be in vain.
SEOs know that and try to milk the cow, as more traffic = more sales = bigger salaries. Right? Well, not exactly.
Web Traffic No Longer Brings Lots of Sales
Because of that content saturation, web traffic no longer drives more revenue. Why? Well, the answer is simple. If 10 people would buy a product, they’d do it regardless if they have 100 websites or 200 websites to choose from.
Moreover, whether you write one content piece for this product or 20 content pieces, it won’t help. Yes, you might get more engagement, and yes – you will more likely improve your site metrics, but still – it’s not about clicks; it’s about conversions.
Labeling AI-Generated Content = Death Sentence For Websites
If Google and Facebook (Meta) do label AI-generated content, it will have a detrimental effect on many websites. Why? Because people don’t want to read robotic content.
Imagine chatting to someone named “Robert Rodrigues” who has a legit profile image and responds as a human. You can interact with them for 5 minutes, and you can even get a smooth resolution for your problems. Then, the same “Robert Rodrigues” types he’s a chatbot. Credibility goes from 100% to 0%.
And to add more salt to the wound, we’re already witnessing a shift of power from content writers to content creators, with user-generated content already making waves in the industry.
Conclusion – Humans Regain Control?
Labeling AI-generated content will come quicker than expected, and high-quality content will finally be back. For quite some time now, content managers and SEOs have focused on dishing out dozens of articles which neither have the depth, nor the real value for customers.
And before I end this article, I want to stress out one message – you don’t want to hire content writers to satisfy Google. Because it’s not Google who’ll buy your products – it’s real people.
About Digital Parrot
I’m Nick and as a solopreneur, I do my best to provide real value to my customers. Many content writers can produce masterpieces, and saying “I’m better than the rest” might sound ludicrous.
But, as the saying goes:
‘Quality is not an act, it is a habit”
Aristotle
What I focus on is delivering quality over and over again. Because success is not a sprint race, it’s a marathon. If you’re interested in a potential collaboration, you can fill the contact form, or drop me a LinkedIn message.
