When I first considered studying journalism, opportunities were few. Newspapers and PR agencies were the only places to hire a person in my position.
But that all changed when IoT entered the picture. As Internet access increased across the world, more innovative content became available online. Smartphones enabled us to access the web on the go and quickly view the sites we needed to check to get our work done. Demand has increased exponentially, with more sites providing us with all the content we need for our day-to-day lives.
The rise of social media has also led to the massive demand for digital content – which keeps growing by the day, now more than ever.
But what makes content so valuable that every employer prioritizes hiring copywriters?
Goals
The ultimate goal of every business is to sell more products and drive revenue. This is something that can’t be ignored. However, there’s a trigger that starts the process: content. It is the glue that connects consumers with sales because people don’t buy products they don’t know about — even if they’re perfect for them.
But what should you focus on? Simple: your customer. To create compelling content, step into your customer’s shoes – would they enjoy your product or service? Do you see them buying from your brand? If you feel too biased, get a few of your friends’ opinions who are less involved. And always aim to provide answers to questions that your potential customers didn’t even know they had.
Research
According to BuzzSumo’s article, 50% of the content gets zero backlinks and less than four shares. But what does that mean?
Even if your content is perfect, it won’t be shared or linked unless you know what your audience cares about. They have no reason to share it with anyone else if it doesn’t relate to their interests or concerns. This means that you have to do market research on the most relevant topics that people are sharing and talking about – and then you have to write a piece of content that will grab their attention and make them look at you.
Consistency
Fantastic content is excellent, but publishing it consistently is even better. If your customers can easily find your new posts, they’ll learn more about your business and appreciate all of the efforts you have put into creating those pieces of content. Plus, if you’re regularly publishing, Google will be able to index your new material faster and rank it higher on search pages.
In my previous article, I wrote about Growth Marketing and how the retention of clients plays an important role. By posting great content regularly, you will have a bigger chance to land more sales. According to Neil Patel, 77% of the most effective B2C marketers have created more content than the year before.
Brand Message
The world’s biggest brands have one thing in common: people love their products and services. Brands that don’t perform well and fall into obscurity. Apple knows that people want high-quality, innovative products. But it also knows that customers love its brand because it can create products that remain true to the company’s values: quality, simplicity, and accessibility.
A successful business is built on its brand identity. As consumers, we want to spend our money with brands that we trust. We want to feel excited to see a company’s logo or hear its name – and this isn’t something that comes easily. Only the most dedicated companies pursue a branding strategy; it takes significant time and effort to create an identity that will resonate with customers. Marketing can help spread the word about your brand online and on social media platforms.
Establish a brand message plan
The brand message is the crux of business. What you say – and how you say it – determines whether you’ll attract more purchasers, generate more leads, and create a meaningful experience for every customer (or potential client). When crafting your tagline, focus on creating a short, impactful message that reflects your company’s culture. Your brand message has to be memorable. If it’s memorable, people will spread the word for you.
Connecting with people
As a business owner, your content needs to be written with your clients in mind. The more you can write about the concerns they have or the challenges they face, the better you will make them feel – and that means that they will be more likely to become repeat customers who form a strong loyalty towards your brand. If you want to form a special bond with your clients, you need to become a source of information.
Create a content strategy checklist
The first step is to research your area – what are the standards over there, how can you beat your competition, and what will make you stand out from the crowd. Then, it’s time to set up the tools and craft the content.
The best content marketing strategy is one that can best leverage your brand objectives. Content marketing is about building trust with customers, so you must use the most effective channels for your target group. Above all, make sure to keep your posts fresh and engaging throughout the whole process!
The power of social media in content marketing
Content is king – or so we’ve been told. But it’s not just the content itself that matters – it’s where and how you distribute it. When you’re building an online presence, don’t only focus on how you’ll reach your audience but also on who will be engaging with it.
When creating content, it’s essential to know who you’re making for and what you want to say. Social media channels are one of the best ways to get in touch with consumers where they are and tell your story in a relatable way. Through social media marketing, brands can showcase product features, explain benefits, or even entertain consumers with behind-the-scenes stories.
Finalé
If you’re looking to improve your website and social media content, don’t just hire a random writer who doesn’t understand your industry and write a text that’s full of errors. A copywriter will be able to match the style of your brand’s style and produce high-quality content that resonates with your audience, which will help boost conversions and sales. Writing is a piece of art at the end of the day, and if it pleases the eyes, it will also reflect on your bank account sooner or later.
