How To Write a Great Financial Blog: 5 Steps To Get You Started!

How To Write a Great Financial Blog: 5 Steps To Get You Started!

Financial blogs are all over the internet. Bloggers often share their personal stories of how they saved for retirement, planned for their children’s education, or built wealth through investing. Financial blogs are essential in educating people on topics that can be confusing or hard to understand. A lot of bloggers start with a financial blog because they want to share what they know and make an impact on the world around them. However, not all bloggers are successful in building a successful followers machine.

1. Who is a financial blogger?

A financial blogger is someone who wants to motivate and educate others about money. A financial blog might be for personal finance or it might cover a wide range of topics. It all depends on your own personal interests and experience on a variety of topics. After all, it’s never a good idea to write about something you are not familiar with.

Connections matter

In order to succeed as a financial blogger, you have to be creative with your content and truly put yourself in the shoes of your audience. You should try to build relationships with other bloggers and share their posts on social media platforms like Twitter or Facebook. If you’re interested in building a personal blog on finances, you should look into becoming a niche blogger.

Invest in your content

Another important factor that will help determine whether or not you’ll succeed is how much effort you put into your blog. You can’t just write posts whenever you want; it’s important to plan ahead and use analytics tools to track your progress. Your blog content matters more than you think.

Achieving success with your financial articles is hard. It’d be best to take some time to think about what type of content people would be interested in reading from you. Is there anything that could trigger people’s interest? What type of information would they find helpful? Do they want more tips on where they can invest their money?

2. What should you write about?

The first step in creating a successful financial blog is to figure out what you want to write about. What are your objectives for the blog? For example, do you want to share personal stories of how you saved for retirement?
This is an important question because it will help guide your strategy to build up a following and reach your audience.

Figuring out what your goals are will also help you decide what content listicles, infographics, and other types of content that would be most beneficial for your READERS.


For example, if your plan was to create financial blogs for millennials interested in saving money, then infographics and listicles would be great content choices. If your goal was to create a blog educating people on the importance of investing in stocks and bonds, then personal stories might better fit the bill.

Whatever type of content you choose, make sure it’s relevant for your followers.


There are many topics you can write about in your blog:

  • Accounting.
  • Savings.
  • Taxes.
  • Loans and Mortages.
  • Income Management.
  • Investments.

And the list can go on. One outstanding place to visit is the financial diet blog. It’s well structured and revolves around different topics.

3. How often should you post

One of the most important things to remember when starting a blog is how often you should post. Some bloggers post every day, while others only post when they have something new to share.

Financial Blog Timing matters

Frequency depends on the niche

The answer really depends on your audience, the topics you’re writing about, and your goals for the blog. If you are writing about investing or building wealth, it’s likely that you will want to post daily or several times a week because people are looking for information on that topic constantly. It would be helpful if you posted about five or six times a week in order to keep your readers engaged and following your blog.

If you’re writing about personal finance and saving money, then posting less often would allow more time for people to read your posts and understand your idea. This can also help avoid some of the noise that can come with investing blogs as well as give your audience more time to digest what they’ve just read!

Followers count

Possibly one of the most important factors in deciding how often you should post is how many followers you currently have. If you already have a large following, then posting more frequently can help build trust with your loyal readership and earn them even more respect by providing them with quality content on a consistent basis.

4. How to be interesting and engaging

Building a finance blog isn’t easy, but it doesn’t have to be complicated. In order to create a successful blog, you’ll need to be interesting and engaging in your content to keep readers coming back for more.

Include visuals

Make your blog visual and share pictures and videos of what you’re talking about so that it’s easier for your audience to understand. This will keep them engaged.

Provide accurate and timely advice

Another tip is to provide actionable tips or advice that people can use in their own finances or life. For example, the best way to build wealth is through investing in stocks. The next step would be to let people know how they can invest successfully by providing links or resources on how to do so. Being proactive is key.

Make things easy to understand

Be sure not to overcomplicate things or make it too difficult for your readers! People may get frustrated and stop following your blog if they find it difficult to read and follow along with what you’re saying. Spicing things up is not always considered a good step. Instead, focus on providing useful content that readers can apply.

Financial Blog Targeting

5. Examples of good finance blogs on the market

Which is the best financial blog on the market? While it’s hard to claim the winner, we’ll check some of the best money blogs.

Contrarian Edge

What I love about the website is that it has a unique style, the images (or to be fair cartoons) are brilliant, and obviously, it offers amazing content. Bear in mind this is an investment blog and most of the news inside will be targeted towards market news and predictions.


MGIC is focused on providing high-quality posts on topics related to mortgage advice. So, if you want to become a mortgage adviser, you can check up their blog to see what type of content they could provide.


Modern Money blog (as Discover has labeled it) includes a lot of information about saving accounts, budgeting, and family finance. It stands out with amazing design and interacts well with readers, as it provides multiple calculators and quizzes.


Blogging about finances is a fun task when you can apply your knowledge and show the real-world application of financial theory. However, to do so, you’ll have to research your competitors and stay up-to-date on new developments in the industry. You may also want to consider using ghostwriters with expertise as your audience won’t be familiar with the material, but must know how it all works for them.

If you are looking forward to finding a partner who can assist with that, why don’t you fill our contact form?

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